- Survey and strategic consideration – micro macro location analysis – swot analysis: object, location, target group, similar objects, objects in the surrounding area, experience of past marketings, data, facts, budget, market situation, address details of potential clients, graphic materials (photographs, sketches, plans, 3D animations).
- Marketing strategy and communication concept: determining the appropriate creative means and channels to reach the target group optimally (considering the budget).
- Definition of goals, strategy and measures in schedule and project plan by milestones.
- Development of an individual communication concept incorporating the results from the strategic consideration.
- Creative implementation of the measures: brochure, exposé, portfolio, flyers, website, project management (depending on the arrangement complete management and monitoring of print production and programming and maintenance of the website during the marketing phase).
- Depending on your budget and decisions from the strategic consideration the measures may be extended: mailings (one- or multi-level), newsletter, conceptual previsualizations, 3D still renderings of the exterior and interior, 360° panoramic views of the exterior and interior, development of the augmented reality app, interactive realtime walk through, production of a 2D/3D animation film oder a realfilm, ads, construction site panorama, large-sized renderings for construction signs, displays, promotions, events, establishment of showrooms.